The Leading Resource for Book Publishing Professionals
Search results for "Janet Spavlik"
Found 31 item(s)
Found 31 item(s). Displaying 1-15
‘Don’t Fear the Digi-mageddon’
August 2010 From Book Business
One sentiment that I hear quite often these days from book industry folks is that "it's an exciting time to be in publishing." And I have to agree. It's an especially exciting time for me to be taking over as editor-in-chief of Book Business magazine, particularly with technology progressing so quickly that it seems to change the book publishing landscape on a weekly basis.
August 2010 From Book Business
One sentiment that I hear quite often these days from book industry folks is that "it's an exciting time to be in publishing." And I have to agree. It's an especially exciting time for me to be taking over as editor-in-chief of Book Business magazine, particularly with technology progressing so quickly that it seems to change the book publishing landscape on a weekly basis.
Indies Learn to Adapt to a Changing Marketplace at IBPA's Publishing University
July 2, 2010 From BB Extra
With educational sessions organized into three distinct levels—beginner, more experienced and poised for growth—independent book publishers ranging from newbies to seasoned veterans gathered at The Roosevelt Hotel in New York City, May 24-25, to attend the 26th-annual Independent Book Publishers Association (IBPA) Publishing University. According to IBPA President Florrie Binford Kichler, this year marked "a radical departure" in format from years past. "Rather than organizing the event by specific tracks such as marketing, promotion, finance, etc., the more than 20 break-out sessions instead featured topics custom-tailored for publishers in three stages of their careers," said Kichler.
July 2, 2010 From BB Extra
With educational sessions organized into three distinct levels—beginner, more experienced and poised for growth—independent book publishers ranging from newbies to seasoned veterans gathered at The Roosevelt Hotel in New York City, May 24-25, to attend the 26th-annual Independent Book Publishers Association (IBPA) Publishing University. According to IBPA President Florrie Binford Kichler, this year marked "a radical departure" in format from years past. "Rather than organizing the event by specific tracks such as marketing, promotion, finance, etc., the more than 20 break-out sessions instead featured topics custom-tailored for publishers in three stages of their careers," said Kichler.
Confessions of a Twitter Contest Addict: What You Can Learn From My Addiction
June 15, 2010 From Janet Spavlik
Hello, my name is Janet. And I am addicted to Twitter contests.
I swear I haven't always been this way. Sure, I'd entered a contest here and there if the prize was particularly enticing (I really wanted that all-expenses-paid trip to the Super Bowl that one year), but I always was the stereotypical “I never win anything” type. I equated entry forms with lost causes, and therefore, generally avoided them. Why waste my time?
June 15, 2010 From Janet Spavlik
Hello, my name is Janet. And I am addicted to Twitter contests.
I swear I haven't always been this way. Sure, I'd entered a contest here and there if the prize was particularly enticing (I really wanted that all-expenses-paid trip to the Super Bowl that one year), but I always was the stereotypical “I never win anything” type. I equated entry forms with lost causes, and therefore, generally avoided them. Why waste my time?
Consumer Takes Center Stage at This Year's 'Making Information Pay'
May 14, 2010 From BB Extra
Opening his presentation with an image of a woman sitting on a beach with an e-reader, Kelly Gallagher told the crowd of book publishing professionals gathered at the seventh-annual Book Industry Study Group's "Making Information Pay" event last week, "She doesn't care about this meeting today," making the point that the issues and challenges now facing the industry are publishers' responsibilities to solve for the consumer. Gallagher, vice president of publishing services for bibliographic information provider RR Bowker, was one of about a dozen speakers to address the audience at the McGraw-Hill Auditorium in New York City.
May 14, 2010 From BB Extra
Opening his presentation with an image of a woman sitting on a beach with an e-reader, Kelly Gallagher told the crowd of book publishing professionals gathered at the seventh-annual Book Industry Study Group's "Making Information Pay" event last week, "She doesn't care about this meeting today," making the point that the issues and challenges now facing the industry are publishers' responsibilities to solve for the consumer. Gallagher, vice president of publishing services for bibliographic information provider RR Bowker, was one of about a dozen speakers to address the audience at the McGraw-Hill Auditorium in New York City.
Bookbinders' Guild Members Gather to Discuss the Evolving Book
May 13, 2010 From BB Extra
It was another meeting of book publishing industry minds, as members of the Bookbinders' Guild of New York gathered at Random House's Manhattan headquarters May 11 to discuss the rapidly transforming business of producing books. "Digital Horizons: The Evolving Book" featured presentations from Ken Brooks, senior vice president, global production and manufacturing services, Cengage Learning; Bob Stein, founder and co-director of the Institute for the Future of the Book; and Michael Cader, founder of PublishersMarketplace.com and Publishers Lunch.
May 13, 2010 From BB Extra
It was another meeting of book publishing industry minds, as members of the Bookbinders' Guild of New York gathered at Random House's Manhattan headquarters May 11 to discuss the rapidly transforming business of producing books. "Digital Horizons: The Evolving Book" featured presentations from Ken Brooks, senior vice president, global production and manufacturing services, Cengage Learning; Bob Stein, founder and co-director of the Institute for the Future of the Book; and Michael Cader, founder of PublishersMarketplace.com and Publishers Lunch.
Not Yet Sold on the iPad
April 30, 2010 From Janet Spavlik
Shortly after I became the proud owner of a Barnes & Noble Nook, rumors started intensifying that Apple was on the verge of releasing a tablet computer that quite possibly could make my e-reader (and all the others like it) seem as antiquated as the Brother word processor I used back in college. I was disheartened. I had invested a significant amount of time researching e-reading devices before deciding on the Nook. Now, I had barely opened the packaging on my new toy, and something even newer and better and more colorful—and with apps!—was already stepping up to take its place.
April 30, 2010 From Janet Spavlik
Shortly after I became the proud owner of a Barnes & Noble Nook, rumors started intensifying that Apple was on the verge of releasing a tablet computer that quite possibly could make my e-reader (and all the others like it) seem as antiquated as the Brother word processor I used back in college. I was disheartened. I had invested a significant amount of time researching e-reading devices before deciding on the Nook. Now, I had barely opened the packaging on my new toy, and something even newer and better and more colorful—and with apps!—was already stepping up to take its place.
Amazon Exclusivity Deals: Who Wins?
March 26, 2010 From Janet Spavlik
It seems every week I receive a press release or read a news article about a new e-book exclusivity agreement an author has struck with Amazon. This week, it was best-selling science fiction author F. Paul Wilson.
According to the press release I received from Amazon, Wilson has made five of his books available in the Kindle Store exclusively for one year using Amazon's e-book self-publishing tool, Digital Text Platform.
March 26, 2010 From Janet Spavlik
It seems every week I receive a press release or read a news article about a new e-book exclusivity agreement an author has struck with Amazon. This week, it was best-selling science fiction author F. Paul Wilson.
According to the press release I received from Amazon, Wilson has made five of his books available in the Kindle Store exclusively for one year using Amazon's e-book self-publishing tool, Digital Text Platform.
Publishers Want to Charge More for E-books ... But Will Consumers Pay It?
March 12, 2010 From Hold
I just returned from an incredible vacation to Colorado. It was the first time I traveled with my Nook, which, of course, is one of the great benefits of an e-reader—it’s portability. I tend to be a, shall we say, slightly heavy packer (OK, I’ll admit it, my suitcase was just shy of 50 lbs., but I still contend that every one of those pairs of shoes was essential), so it was a relief not to have to lug one or two cumbersome print books along, too. And from my admittedly limited, unscientific perspective (that is, seat 18D on the plane ride out to Denver), it appears e-reader use is indeed increasingly—in addition to my Nook, I spotted two Kindles in my direct vicinity.
March 12, 2010 From Hold
I just returned from an incredible vacation to Colorado. It was the first time I traveled with my Nook, which, of course, is one of the great benefits of an e-reader—it’s portability. I tend to be a, shall we say, slightly heavy packer (OK, I’ll admit it, my suitcase was just shy of 50 lbs., but I still contend that every one of those pairs of shoes was essential), so it was a relief not to have to lug one or two cumbersome print books along, too. And from my admittedly limited, unscientific perspective (that is, seat 18D on the plane ride out to Denver), it appears e-reader use is indeed increasingly—in addition to my Nook, I spotted two Kindles in my direct vicinity.
Publishers Want to Charge More for E-books ... But Will Consumers Pay It?
March 12, 2010 From Janet Spavlik
I just returned from an incredible vacation to Colorado. It was the first time I traveled with my Nook, which, of course, is one of the great benefits of an e-reader—it’s portability. I tend to be a, shall we say, slightly heavy packer (OK, I’ll admit it, my suitcase was just shy of 50 lbs., but I still contend that every one of those pairs of shoes was essential), so it was a relief not to have to lug one or two cumbersome print books along, too. And from my admittedly limited, unscientific perspective (that is, seat 18D on the plane ride out to Denver), it appears e-reader use is indeed increasingly—in addition to my Nook, I spotted two Kindles in my direct vicinity.
March 12, 2010 From Janet Spavlik
I just returned from an incredible vacation to Colorado. It was the first time I traveled with my Nook, which, of course, is one of the great benefits of an e-reader—it’s portability. I tend to be a, shall we say, slightly heavy packer (OK, I’ll admit it, my suitcase was just shy of 50 lbs., but I still contend that every one of those pairs of shoes was essential), so it was a relief not to have to lug one or two cumbersome print books along, too. And from my admittedly limited, unscientific perspective (that is, seat 18D on the plane ride out to Denver), it appears e-reader use is indeed increasingly—in addition to my Nook, I spotted two Kindles in my direct vicinity.
'Flawless' Campaign: Bringing Sexy Marketing Back?
February 26, 2010 From Janet Spavlik
Quite honestly, as a consumer, I rarely see a marketing campaign for a book that excites me, or gets people talking. I understand that book publishers generally don't have the marketing budgets to support big, splashy campaigns for a single title, but as a book lover, it's difficult to see the launch of so many great books often met with a collective yawn from the general public.
February 26, 2010 From Janet Spavlik
Quite honestly, as a consumer, I rarely see a marketing campaign for a book that excites me, or gets people talking. I understand that book publishers generally don't have the marketing budgets to support big, splashy campaigns for a single title, but as a book lover, it's difficult to see the launch of so many great books often met with a collective yawn from the general public.
February 2010 From Book Business
Many publishers have launched or are launching social media efforts. But, as time will tell, an effective social media strategy requires more than simply setting up a Twitter account or a Facebook page and waiting for followers and fans to flock. When San Francisco-based Chronicle Books launched its social media strategy in March 2009, it did so with specific goals in mind. "The overriding strategy … was to build our community, build audience, raise our brand awareness of Chronicle Books online and start … driving traffic to our site," says Guinevere de la Mare, Chronicle's community manager, who works with the marketing team to spearhead and sustain social media efforts.
Navigating the E-book Terrain: The Consumers' Perspective
January 20, 2010 From Janet Spavlik
I've spoken with some publishers that have expressed to me that they're not quite ready to jump into the e-book fray. And in many ways, their rational makes sense to me.
January 20, 2010 From Janet Spavlik
I've spoken with some publishers that have expressed to me that they're not quite ready to jump into the e-book fray. And in many ways, their rational makes sense to me.
DailyLit Moves to All Free Content
December 2009 From BB Extra
DailyLit, the online service that sends readers book excerpts daily via email and RSS feed, announced this week that the service is now 100-percent free. "Starting now, any book, story or series featured on DailyLit is being made available for free," CEO Susan Danziger blogged on the DailyLit Web site.
December 2009 From BB Extra
DailyLit, the online service that sends readers book excerpts daily via email and RSS feed, announced this week that the service is now 100-percent free. "Starting now, any book, story or series featured on DailyLit is being made available for free," CEO Susan Danziger blogged on the DailyLit Web site.
35 Tips for Crashing a Book
December 2009 From Book Business
At a time when consumers expect an instantaneous flow of information, and technological advances have facilitated expedited workflows, more and more book publishers are choosing to “crash” books—that is, produce a book from manuscript to final product on an abbreviated schedule, sometimes in just a matter of weeks. Yes, weeks. Many times, a crashed book is tied into a headline-grabbing event—think Michael Jackson’s untimely death, or Sarah Palin’s vice presidential nomination—where capitalizing on the momentum of that event in the public consciousness is critical to the title’s success.
December 2009 From Book Business
At a time when consumers expect an instantaneous flow of information, and technological advances have facilitated expedited workflows, more and more book publishers are choosing to “crash” books—that is, produce a book from manuscript to final product on an abbreviated schedule, sometimes in just a matter of weeks. Yes, weeks. Many times, a crashed book is tied into a headline-grabbing event—think Michael Jackson’s untimely death, or Sarah Palin’s vice presidential nomination—where capitalizing on the momentum of that event in the public consciousness is critical to the title’s success.
15 Ways to Save Time and Money in Book Production
October 2009 From Book Business
Smart book production and manufacturing departments routinely evaluate their workflows and look for new and creative ways to streamline their processes, with a keen eye toward trimming both time and costs. Today, as the book publishing industry finds itself struggling in the same challenging economic environment as the rest of the United States, working efficiently is even more critical to preserving the bottom line.
October 2009 From Book Business
Smart book production and manufacturing departments routinely evaluate their workflows and look for new and creative ways to streamline their processes, with a keen eye toward trimming both time and costs. Today, as the book publishing industry finds itself struggling in the same challenging economic environment as the rest of the United States, working efficiently is even more critical to preserving the bottom line.
